Logo & Brand
Riverwoods is a preservation community with deep values around community connection and responsibility. These ideas served as the basis in our visual explorations for the logo.
Our early sketches show the transition from a stylized R symbol, into the eventual mark. A simple form that represents all of the physical elements of the community, as well as the abstract attributes of connectivity, safety, and privacy.
Color Palette
For the base pallete of the brand is a dark forest green and soft brown. These colors were influenced by photography of the surrounding preservation areas of the community. And gives the logo and materials a comforting, natural feel.
For a secondary palette, we wanted to explore the ideas of seasonal change, an idea that took root for the team, and came to fruition as a functional and creative expression of the Riverwoods scenery. We chose seven total colors for the palette, and then developed two-color combinations as individual seasonal palettes for spring, summer, fall, and winter.
Brand Activation
We built a detailed brand guideline for the brand stakeholders at the Village. Outlining color use, logo lockups, and more for them to use in their communications.
The end result is a brand system that the community is proud of, in addition to being a functional aesthetic that sets them apart.
